Our values

Colleague to Colleague Values

Our core values of Honesty, Simplicity and Responsibility set the platform for delivering a award winning service no matter how advisors wish to engage with us, and it is this initiative that drives both our internal culture and all our business activities.

Pure Values tree

Investors in People

Our people are our greatest asset and as such we take their treatment and development very seriously. Our values flow through the heart of the organisation, are integral to the day to day of all our business activity and our commitment to the Investors in People accreditation we are so proud to have achieved.

"A warm calmness with energy" - Sandra, our IIP Assessor

Investors In People Plaque

What our employees say

At Pure Retirement we adapt our approach to meet the individual needs of the broker. We want to offer a bespoke service that accommodates what the broker needs, whilst ensuring the customer journey is at the centre of our service. We are focused on innovating technology to keep pace with the ever changing needs of the broker and remain ahead of other lenders.

Craig Faulkiner, Business Development Manager

Pure Retirement has been by far the most rewarding company to be a part of. I am supported in all aspects of my role and Pure really care about their staff and helping them to achieve their goals.

Jane Forshaw, Business Development Manager

Pure Retirement are by far the most forward thinking, caring and rewarding company I have ever worked for. They support every staff member to achieve their full potential and give them the tools to be the best that they can be.

Hattie Tales, Business Development Manager

Pure Retirement make you feel very appreciated and valued. They really care about their staff and genuinely treat everyone really well. I enjoy coming to work and feel part of a team.

Inken Bushnell, Relationship Manager Key Accounts

Pure Retirement are an outstanding company to be part of. They empower their staff to achieve their goals by genuinely caring and supporting everyone as an individual.

Nicola Watkins, Relationship Manager Key Accounts

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