Our Values

Colleague to Colleague Values

Our core values of Honesty, Simplicity and Responsibility set the platform for delivering an award winning service no matter how advisors wish to engage with us, and it is this initiative that drives both our internal culture and all our business activities.

Pure Values tree

Investors in People

Our people are our greatest asset and as such we take their treatment and development very seriously. Our values flow through the heart of the organisation, are integral to the day to day of all our business activity and our commitment to the Investors in People accreditation we are so proud to have achieved.

"A warm calmness with energy" - Sandra, our IIP Assessor

Investors In People

Mindful Employees

We want everyone to work in a way that not only produces results but which also safeguards your own health and wellbeing. That's why one of our key employee benefits is a healthcare plan with Westfield Health, ensuring that everyone working here has easily-accessible health and wellbeing services and resources. We also have a support team of Mental Health First Aiders, who can help with guidance and advice.

Mindful Employer

What our employees say

Pure feels like a much smaller company than it actually is, you are always treated like a person rather than just an employee.

David Foley, Software Developer

Here at Pure we are always welcomed with a warm and friendly working environment, An amazing pleasure to be working in such a great company.

Robert Ogden, Junior Web Developer

I love working at Pure Retirement & within the Customer Account Managers Team, atmosphere is brilliant & people are lovely. Every day is a pleasure coming to work.

Emma Hudson, Customer Account Manager

Pure has a fantastic culture, where you feel supported and really listened to. There is a real ‘family’ feel that I‘ve never experienced at other work places. It‘s a brilliant place to build your career

Laura Butler, Mortgage Processor

Working at Pure provides you with lots of opportunity to progress and develop in your career. Departments always work together and support each other to achieve the best results for our customers and provide a great service.

Georgia Wallace, Property Underwriter

Working for Pure has been one of the best career choices I have made. I have been supported and encouraged in career progression from day one and should I have been unsure there is always someone willing to help me from around the business to get me where I need to be.

Amanda Crawford, Senior Compliance Assistant

At Pure, transparency on how we use and process your data is important to us. Please ensure you’ve read our Fair Processing Notice and Data Retention Policy prior to submitting your application.