Our values

Colleague to Colleague Values

Our core values of Honesty, Simplicity and Responsibility set the platform for delivering a award winning service no matter how advisors wish to engage with us, and it is this initiative that drives both our internal culture and all our business activities.

Pure Values tree

Investors in People

Our people are our greatest asset and as such we take their treatment and development very seriously. Our values flow through the heart of the organisation, are integral to the day to day of all our business activity and our commitment to the Investors in People accreditation we are so proud to have achieved.

"A warm calmness with energy" - Sandra, our IIP Assessor

Investors In People Plaque

What our employees say

The culture at Pure Retirement makes you feel valued as a person and valued as an employee. I enjoy coming into work and know that the work I do helps to make a positive difference to our customer’s lives. The office environment is positive and vibrant and is a happy place to work where everyone cares and wants the best for our customers. We pride ourselves on giving the best customer experience and have lots of opportunities to do this within our roles.

Michelle Hawley, Customer Account Team Manager

Pure retirement is a great place to work, with a modern office and the staff are well looked after.

Jodie Hollingdrake, Customer Accounts Administrator

At Pure, transparency on how we use and process your data is important to us. Please ensure you’ve read our Fair Processing Notice and Data Retention Policy prior to submitting your application.