Our values

Colleague to Colleague Values

Our core values of Honesty, Simplicity and Responsibility set the platform for delivering a award winning service no matter how advisors wish to engage with us, and it is this initiative that drives both our internal culture and all our business activities.

Pure Values tree

Investors in People

Our people are our greatest asset and as such we take their treatment and development very seriously. Our values flow through the heart of the organisation, are integral to the day to day of all our business activity and our commitment to the Investors in People accreditation we are so proud to have achieved.

"A warm calmness with energy" - Sandra, our IIP Assessor

Investors In People Plaque

What our employees say

Very friendly employees, great values and benefits, its lovely to be part of such a fast growing company

Cora Hanley, Mortgage Completions Specialist

The atmosphere and culture at Pure is great! Everyone who I work with is absolutely brilliant. Working as part of a great team makes every day an opportunity to learn new things and develop within the business.

Natalie Hawkins, Senior Mortgage Case Handler

At Pure, transparency on how we use and process your data is important to us. Please ensure you’ve read our Fair Processing Notice and Data Retention Policy prior to submitting your application.