Our values

Colleague to Colleague Values

Our core values of Honesty, Simplicity and Responsibility set the platform for delivering a award winning service no matter how advisors wish to engage with us, and it is this initiative that drives both our internal culture and all our business activities.

Pure Values tree

Investors in People

Our people are our greatest asset and as such we take their treatment and development very seriously. Our values flow through the heart of the organisation, are integral to the day to day of all our business activity and our commitment to the Investors in People accreditation we are so proud to have achieved.

"A warm calmness with energy" - Sandra, our IIP Assessor

Investors In People Plaque

What our employees say

There is a good bonus scheme and the staff benefits are good, there is a wealth of opportunity and collaboration.

Catherine Dwyer, Trainee Underwriter

Pure Retirement is a positive place to work, it is an all in family environment making everybody feel respected and appreciated. You are rewarded for a job well done and inspired to work by the company values.

Patrick Courtney, Senior Property Underwriter

At Pure, transparency on how we use and process your data is important to us. Please ensure you’ve read our Fair Processing Notice and Data Retention Policy prior to submitting your application.