Trading since January 2014, our purpose is to allow our customers to access the value tied up in their homes. Our lifetime mortgages allow homeowners to release equity from their property, so they can enjoy the retirement they deserve. We have built a reputation for delivering first-class support to our customers and advisers alike. Click here to find out more about us.
We are proud to be winners of the Equity Release Award for 'Best Provider for Adviser Support' three years running, and voted as the 'Best Lifetime Mortgage Provider' in 2020. Here at Pure, we work with over 3000 registered advisers to provide a first-class service to our lifetime mortgage customers with products tailored to their needs.
At Pure, transparency on how we use and process your data is important to us. Please ensure you’ve read our Fair Processing Notice and Data Retention Policy prior to submitting your application.